"Face of V-Mart" - Hunt for India`s Cutest Kids Reaches its Final Stage

Business Wire India
Face Of V-Mart – ‘the hunt for India’s cutest kids’ organized by V-Mart, ‘The King of Retail’ in Tier-II and Tier-III cities, reaches its final week. 35 lucky kids who are competing to become ‘Face-Of-V-Mart’ and be part of V-Mart’s brand campaign.
 
The journey began at Kids carnival- a yearly marketing campaign of V-Mart which ran from 1st to 20th May. During this campaign entries were invited from 125 stores of V-Mart across 110 cities for 2 age groups:
 

• 4-8 years
• 9-14  years

 
The response was overwhelming as more than 10,000 entries poured in within just 1week. After a rigorous and extensive shortlisting process 500+ kids were - 4 kids (boys and 2 girls) from each store were selected by the respective store management teams with help of empaneled local teachers.
 
Further, out of these 500+ entries, V-Mart Management selected 28 kids- 2 kids each from each of the 14 states where V-Mart operates.
 
To select the winners (28 shortlisted kids along with 7 wild-card entries), V-Mart organized an online voting contest (www.faceofvmart.in) where people could vote for their favorite kid.
 
The voting lines will close on 18th August and will lead us to the Top 4 kids (2 Boys and 2 Girls) who will go on to be the Face Of V-Mart and feature in V-Mart’s brand campaign which will make the kids a star across the country. For more updates visit V-Mart site www.vmart.co.in/ and Facebook page (www.facebook.com/vmartretail/)
 
Mr. Snehal Shah, Senior Vice President Marketing, V-Mart Retail Ltd. said, “It is our constant effort to engage with our consumers and this initiative is also a step in the same direction. With an aim to providing the kids from tier-2 and tier-3 cities a platform to express themselves and be part of a national brand campaign, we launched ‘Face Of V-Mart’.”
 
““Face of V-Mart” has been appreciated across the Country. V-Mart stands for fashion and a lot of style. We are really happy that we could make the dreams of many families come true and give their kids an opportunity to be a star. These 4 cute winners will be part of our upcoming campaigns. We keep on organizing such kind of events to develop a healthy and strong relationship with our valuable customers.”
 
About V-Mart Retail Ltd.
 
V-Mart is dedicated to providing ”Price less fashion”  to the consumers in Tier II and III cities where penetration of organized retail is limited. The Company which opened its 1st store in Ahmedabad, stands true to its promise of providing the best in fashion at affordable prices. V-Mart Retail Ltd promoted by retail expert Mr. Lalit Agarwal, currently operates 130 stores in 112 cities in Eastern, Northern & Western regions covering more than 1000000 sq ft retail space. The retail format is offering more than 80 thousand products to choose from across Men’s, Women and Kids apparel. V-Mart is amongst the fastest growing retail house, with a chain of medium sized hypermarket stores. The company intends to further strengthen its presence in North and East markets of the country and take fashion to the nooks and corners of the country.